SOCIAL MEDIA ADS STRATEGY
Driving Traffic and Creating Conversions
Our 4 Step Social Media Strategy
"Studies have shown that 92% of car buyers conduct some form of online research before making a purchase, and with new players like Carvana entering the space it has never been more important to have a strong digital presence for your dealership."
Our 4 Step Ads Strategy is Proven to Achieve Results
Step 1 - Increase Website Traffic
We start by introducing your dealership to the potential customer. This is accomplished with high quality content for the dealership designed to perform well on social media. This sets the tone for who we are as a dealership and what sets us apart. The ad has a link to send them to our website where they can view your inventory.
Once on the website we track all of their behavior and learn about the customer. We learn things such as the body style, make, model, and price range the customer is interested in. We gather as much data as we can and then use this data to tailor future advertisements to these customers.
High Quality Video Ads Are a Great Way to Drive Website Traffic
Step 2 - Generate Leads
Now that we know a little about our potential customer, and they know a little about us, we can start to retarget them with ads tailored to their needs. This also helps us stay at the forefront of the buyers mind while they go through the buying process.
It assures we will keep in contact with them and they will not forget about us. Since we sync our live inventory with Facebook and Instagram and track what customers are looking at, we can now show them ads for the exact vehicles they looked at when on our site as well as other similar vehicles we think they may be interested in.
Automotive Inventory Ads Are the Most Powerful Ads for Any Dealership
Step 3 - Build Social Proof
If a customer is still on the fence and has not yet become a lead, we show them some content that offers social proof. This includes ads showing reviews from happy customers and even video testimonials from customers.
This allows customers to hear from their peers and not directly from the business, and this offers social proof. Think of it as word of mouth advertising.
Customer Testimonials are Great for Building Social Proof and Gaining Trust
Step 4 - Sales and Promotions
If a customer has still not decided to become a lead, we can retarget them when we are having a promotion or sale in order to get them over the edge. Sometimes people begin their search for a new vehicle 6 months or more before actually making a purchase.
We make an audience of all website visitors in the last 180 days, and retarget them when having a sale or promotion. Did you ever have a sale that got no traction? Well never again, because now we have a warm audience who already showed interest in your brand, and a sale may be exactly what they need to get them over the edge.
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